Journal of Business Ethics
January 1, 1998
The ethics of DuPont’s CFC strategy are analyzed using a Potter’s Box framework. This approach includes an examination of relevant facts, prioritization of stakeholder loyalties, selection of a mode of ethical reasoning, and a world view. DuPont’s approach to ethical reasoning reflects changing facts and a changing interpretation of the facts, a focus on shareholders as the primary and most important stakeholder, and ends-based reasoning, which views creating shareholder value as the primary end.