(February 27, 2011) Lawrence Solomon reports on the UN Secretary General’s direct appeal to Hollywood to make global warming a “hot issue.”
UN Secretary-General Ban Ki-Moon took time off from the skirmishes in Libya and other bothers to fight the real threats facing the planet – those coming from the global warming deniers who have thwarted the UN plans for Kyoto II.
“I need your support,” he admitted last week in a pitch to 400 Hollywood movers and shakers in a day-long forum that played up the doom and gloom message — floods, fires and drought – that only Hollywood can sell to a sceptical public.
“Animate these stories!” Ban urged. “Set them to music! Give them life! Together we can have a blockbuster impact on the world.”
The Hollywood crowd, subjected to a day filled with panels with titles like “Making Global Warming a HOT Issue,” seemed sceptical itself. A vice president from Walt Disney, unimpressed by the UN’s two-decades long effort to market climate change to the public, said that it “feels like an early step,” asking “How do you make it marketable, palatable and engaging without preaching?” Another executive noted “the best messaging on climate change by far is by the deniers.”
Ban remains hopeful that he can swing Hollywood his way: “You have power and influence to send to millions and billions of people around world,” he said, adding “Some believe we have 2 or 3 planets, but we don’t. This is the planet we have to preserve and hand to future generations.”
Ban’s visit to Hollywood was part of the UN’s Creative Community Outreach Initiative, a major marketing effort starring himself that counts among its successes its role in the movies, The Interpreter and Che.
Financial Post, February 27